The awards are in two categories:
The specific sector awards will be voted on by students through bespoke research for this year's conference. Students will be asked to nominate from the research (and unbeknown to them), the executions they believe are the best of this year's campaigns. Short-lists of the various sectors will be announced prior to the awards evening, with the actual winner being revealed on the night of the ceremony.
Judges were asked to independently review the entries before allocating scores out of ten for each of the four categories: creativity, relevance, metrics and integration. Where appropriate judges also looked at related sites and related work on mobile and tablets. The scores were then averaged out for each category to eradicate any bias, which left a possible score of 40 for each entry. Full scores were supplied in a supporting XLS.
Where a judge had a vested interest in any particular entry, or where their involvement meant that they would have potentially biased the outcome, they were asked not to provide commentary on the other entries, or scores for their own entry. No weighting was assigned to the categories.
The scores were used to identify a clear shortlist, after which there was a focused debate about the merits of each entry – we were particular careful to ensure that those entries that did not yet have the metrics to support their entry were not put at a disadvantage, nor to pay an undue focus to those entries that were deemed to be creative, without evidence to support a reason for that creativity. Judges were then asked to vote for their preferred winner. The Grand Prix was chosen from the winners of each category and, where relevant, any work that was deemed comparably good enough to be shortlisted.
The general, cross-sector awards was judged by a panel of industry experts from the graduate recruitment and social media communities. This group will be made up of senior graduate recruiters, experienced recruitment agency professionals and leading social media figures.
Next year's panel to be confirmed soon - watch this space!