The Judging Process

The awards were in two categories:

Student Voting

The specific sector awards was voted on by students through www.milkround.com.

Students were asked to nominate executions they believe are the best of this year's campaigns in terms of attracting their interest. Short-lists of the various sectors will be announced prior to the awards evening, with the actual winner being revealed on the night of the ceremony.

Judging Panel

The general, cross-sector awards were judged by a panel of industry experts from the graduate recruitment and social media communities. This group was made up of senior graduate recruiters, experienced recruitment agency professionals and leading social media figures:

Helen Bostock (Head Judge) - Global Head Graduate & Embark Resourcing & Development at Barclays Wealth
Dominic Sumners - Managing Director, Online Media Experts (OME)
Mike Heal - Managing Director, WDAD Communications
Julian Constance - Account Director, Work Communications
David Henry - VP Marketing UKIE, Monster Worldwide
Susie Fleming - Digital Project Co-ordinator, Pink Squid
Marina Aldridge - Director, Ingenium Solutions
Mark Beavan - Head of Digital, ThirtyThree
Becky (Folb) Gloyne - Global Marketing Talent Acquisition Manager (Digital, Developer, Brand & Communications), Nokia
Anne-Lise H. Johnsen - Communications Executive, Milkround
David Dagger - Co-Founder, Graduate Promotions Ltd

Voting and nominations ended on 4th November 2011, and the ensuing short-list was announced shortly after. The judging panel met at milkround.com's new offices during December 2011.