Shortlisted
Student-judged categories
More than 1500 students completed an online survey during November 2012, where they were asked to name the organisations that they felt made the best use of social media within the sectors they'd most like to work in. They were also asked to identify which recruiters had the best social media recruitment campaigns.
The shortlist for the ten student-judged categories is as follows:
Professional services: Deloitte; Ernst & Young; PwC; Teach First
Financial services: Barclays Capital, Citi; HSBC, RBS, J.P. Morgan
Public sector: British Army, Civil Service Fast Stream, EU Commission, NHS,
Royal Air Force, Teach First
Law: Allen & Overy; Clifford Chance; DLA Piper: Linklaters; Slaughter & May
IT: Accenture, BAE Systems, BT, Dell, Jaguar Land Rover, Microsoft
Engineering: Airbus, BP, Jaguar Land Rover, Rolls Royce, Shell
Construction: Arup, Atkins, Balfour Beatty, EC Harris, Laing O’Rourke, Tata
Charities/3rd sector: Amnesty International, Cancer Research, Oxfam, WWF
Hospitality & leisure: Camp America, Hilton International, Virgin Atlantic, TUI
FMCG: Coca-Cola, L'Oreal, Tesco, Unilever.
General Awards
The organisations short-listed for the general awards are as follows:
The best use of Twitter in a graduate recruitment campaign:
KPMG, Telefonica
The best use of blogger relations in a graduate recruitment campaign:
Enterprise Rent A Car, Grant Thornton
The best use of a SoMe platform in a graduate recruitment campaign:
Deloitte, Ernst & Young, European Union, Freshfields, Gazprom M&T, HM Prison Service, KPMG, National Health Service
The best use of mobile in a graduate recruitment campaign:
Barclays, Deutsche Bank, Thales
The best use of video in a graduate recruitment campaign:
Ernst & Young, KPMG, Thales, Wm Morrison Supermarkets
Grand Prix – the best overall strategic use of SoMe tools in terms of reach, impact and innovation:
Deloitte, Enterprise Rent-A-Car, Grant Thornton, Telefonica, Thales.
