Shortlisted
Student-judged categories
More than 1,350 students completed an online survey during November, where they were asked to name the organisations that they felt made the best use of social media within the sectors they'd most like to work in. They were also asked to identify which recruiters had the best social media recruitment campaigns.
The shortlist for the eight student-judged categories is as follows:
Professional services: Deloitte; Ernst & Young; KPMG; Teach First
Financial services: Barclays Capital; HSBC; RBS; J.P. Morgan
Public sector: Army; NHS; Teach First; Civil Service Fast Stream
Law: Allen & Overy; Clifford Chance; Linklaters; Slaughter & May
IT/engineering/construction: Accenture; Google; IBM; Microsoft
Charities: Amnesty International; Barnardo’s; Cancer Research; Oxfam
Hospitality & leisure: Camp America; Virgin Atlantic; TUI; Fitness First
FMCG: Unilever; Coca-Cola; L’Oréal; Boots.
Generalist awards
The organisations short-listed for the general awards are:
The best use of blogger relations: Microsoft , Grant Thornton
The best use of a SoMe platform: E&Y, Logica, Barclays, Centrica, Grant Thornton, BP
The best use of Twitter: Barclays, Eversheds, Grant Thornton
The best use of video in a graduate recruitment campaign: Inter TradeIreland, Nucleargrads, Barclays, Unilever, BP
Grand Prix – The best overall strategic use of SoMe tools in terms of reach, impact and innovation: Barclays, Centrica, GCHQ, Grant Thornton.
