The Winners
Student-judged categories
More than 1,350 students completed an online survey during November, where they were asked to name the organisations that they felt made the best use of social media within the sectors they'd most like to work in. They were also asked to identify which recruiters had the best social media recruitment campaigns.
The winners and those shortlisted for the eight student-judged categories are:
Professional services: Deloitte; Ernst & Young; KPMG; Teach First.
WINNER: Ernst & Young
Financial services: Barclays Capital; HSBC; RBS; J.P. Morgan
WINNER: Barclays Capital
Public sector: Army; NHS; Teach First; Civil Service Fast Stream
WINNER: Army
Law: Allen & Overy; Clifford Chance; Linklaters; Slaughter & May
WINNER: Allen & Overy
IT/engineering/construction: Accenture; Google; IBM; Microsoft
WINNER: Google
Charities: Amnesty International; Barnardo's; Cancer Research; Oxfam
WINNER: Oxfam
Hospitality & leisure: Camp America; Virgin Atlantic; TUI; Fitness First
WINNER: Camp America
FMCG: Unilever; Coca-Cola; L'Oréal; Boots
WINNER: Coca-Cola.
Generalist awards
The winners and organisations short-listed for the general awards are:
The best use of blogger relations: Microsoft, Grant Thornton
WINNER: Grant Thornton
The best use of a SoMe platform: E&Y, Logica, Barclays, Centrica, Grant Thornton, BP
WINNER: Centrica
The best use of Twitter: Barclays, Eversheds, Grant Thornton
WINNER: Eversheds
The best use of video in a graduate recruitment campaign: Inter TradeIreland, Nucleargrads, Barclays, Unilever, BP
WINNER: Unilever
Judge's Special Recommendation Award - GCHQ
There was an additional award given by the Judge's panel for the work submitted by GCHQ. Although it did not fit exactly into an award category, the Judging Panel collectively felt that the work deserved special recognition.
Grand Prix – The best overall strategic use of SoMe tools in terms of reach, impact and innovation: Barclays, Centrica, GCHQ, Grant Thornton.
WINNER: Barclays
